media buyer and Social Media Marketing

Media Buyer – Professional Profile & Responsibilities

I am a results-driven Media Buyer with experience in planning, launching, managing, analyzing, and optimizing paid advertising campaigns across multiple digital platforms. My main focus is not simply generating impressions, traffic, or engagement, but turning paid advertising into measurable business results, including sales, qualified leads, customer inquiries, and revenue growth.

I work with different types of businesses and adapt the advertising strategy according to the business model, target audience, product or service, customer journey, and overall marketing objectives. I can build and manage campaigns across major advertising platforms, including Meta Ads (Facebook & Instagram), TikTok Ads, Snapchat Ads, and Google Ads.

Paid Media Strategy

My role starts with understanding the business objectives and identifying the most suitable advertising approach. Before launching a campaign, I analyze the target audience, product or service, market positioning, customer behavior, competitors, offers, and available creatives.

Based on this analysis, I develop a paid media strategy that determines the appropriate platform, campaign objective, audience, budget allocation, creative direction, conversion path, and optimization strategy.

I can work with both short-term promotional campaigns and long-term performance strategies designed to continuously acquire new customers and increase sales.

Sales Through Messages

One of the conversion methods I can work with is generating sales through direct messages.

I can create campaigns designed to drive potential customers from the advertisement directly into a conversation through platforms such as Facebook Messenger, Instagram Direct Messages, or other available messaging channels.

The process can be structured as:

Ad → Message → Customer Conversation → Follow-up → Sale

I focus on reaching people who are more likely to show genuine purchase intent rather than simply generating a high number of messages. I analyze the quality of incoming conversations, identify the audiences and creatives that generate better customers, and optimize the campaigns based on actual business results.

This allows advertising performance to be evaluated beyond the number of messages by connecting campaign performance to leads, qualified conversations, and completed sales.

Website Sales & Conversions

I can also build and manage campaigns focused on generating sales directly through a website or online store.

The conversion journey can be structured as:

Ad → Landing Page / Website → Product or Service → Checkout → Purchase

For website campaigns, I focus on optimizing the complete customer journey and identifying where potential customers are dropping off.

I monitor important performance indicators such as website traffic, landing page performance, add-to-cart activity, checkout activity, purchases, conversion rate, cost per purchase, revenue, and ROAS.

I also work with different campaign structures and testing methods to identify the audiences, products, offers, creatives, and placements that generate the strongest results.

Multi-Platform Advertising

I am able to work across different advertising platforms and choose the platform according to where the target audience is most likely to convert.

My experience includes:

• Meta Ads: Facebook & Instagram campaigns for messages, leads, traffic, engagement, and conversions.

• TikTok Ads: Performance campaigns focused on reaching and converting audiences through short-form video content.

• Snapchat Ads: Campaigns designed to reach relevant audiences and generate traffic, leads, or conversions.

• Google Ads: Search and other paid campaigns targeting users based on their active search intent and online behavior.

Rather than relying on one platform, I can evaluate the available channels and determine where the business has the best opportunity to generate measurable results.

Campaign Optimization

After launching a campaign, I continuously monitor its performance and make data-driven decisions.

I analyze metrics such as:

ROAS – CPA – CPL – CTR – CPC – CPM – Conversion Rate – Cost per Purchase – Revenue – Number of Purchases

Based on the data, I can adjust budgets, audiences, placements, creatives, campaign objectives, bidding strategies, and targeting.

I also use testing to compare different creative concepts, hooks, offers, audiences, copy, and conversion paths. The objective is to identify what works, reduce wasted advertising spend, and improve overall campaign efficiency.
Budget Management & Scaling

I have experience working with different advertising budgets and understand the importance of allocating budget according to campaign performance.