Overview
We are looking for an experienced Freelance Digital Marketing Strategist & Senior Media Buyer for a long-term collaboration focused on developing, launching, and scaling high-performance paid marketing campaigns targeting regional and international markets. The primary business objective is to accelerate customer acquisition, optimize the end-to-end marketing funnel, and achieve scalable ROAS across global audiences.

This role demands a strategic, data-driven mindset combined with hands-on campaign execution experience across Meta Ads, Google Ads, and emerging performance channels, with special emphasis on adapting messaging, targeting, and creatives for diverse non-Egyptian and international consumer segments.

Scope of Work

Comprehensive Strategy: Develop and execute an overarching Digital Marketing and Media Buying strategy aligned with revenue targets and international market dynamics.
Full-Funnel Paid Campaigns: Plan, build, and optimize multi-channel advertising campaigns (Meta, Google Search/Display/YouTube, TikTok) from top-of-funnel awareness to bottom-of-funnel conversion.
Customer Acquisition & Funnel Optimization: Map buyer personas and customer journeys; audit and optimize landing pages to increase conversion rates (CRO) and reduce CAC.
Rigorous Testing & Scaling: Conduct structured A/B tests across ad creatives, copy angles, audience hooks, and bidding algorithms to identify scalable winners.
Analytics & Executive Reporting: Track full-funnel attribution and KPIs; deliver data-driven weekly performance insights with clear strategic recommendations.

Required Skills
Category: Digital Marketing

Search Engine Marketing (SEM) — Campaign Setup & Management
Social Media Marketing — Paid Social Media
Digital Marketing — Analytics & Tracking
Display Advertising — Retargeting
Search Engine Marketing (SEM) — Ad Review & Optimization

Nice to Have

Demonstrated track record scaling paid media campaigns targeting GCC, European, or North American markets.
Deep expertise with advanced tracking (Meta CAPI, GA4 Server-Side Tagging, UTM tracking matrices).
Experience in creative direction for direct-response performance video ads.

Deliverables

Documented international digital marketing and media buying strategy roadmap.
Active, optimized multi-channel advertising campaigns with complete tracking infrastructure.
Weekly and monthly executive reporting dashboards tracking ROAS, CAC, and conversion metrics.

Success Criteria

Achieving target ROAS and customer acquisition volume within allocated ad budgets.
Consistent weekly optimization based on validated split-test data.

Assumptions

Advertising budget and platform account accesses will be provisioned directly by the client.

Estimated Complexity: Complex
Suggested Project Category: Digital Marketing
Suggested Experience Level: Expert